Guochao (national hip) is the buzzword making a splash across the Chinese consumer landscape. A movement that celebrates trendy homegrown Chinese brands, domestic brands are increasingly embraced by the Chinese market, as climbing nationalism among China’s young consumers and a noticeable uptick in high quality products fuels Guochao’s fast-rising ascent. Charlene Ree of EternityX Marketing Technology shares key takeaways for luxury brands to consider as they explore the possibilities Guochao can present.
