![Guochao Goes Viral, Shared by Charlene Ree Guochao Goes Viral, Shared by Charlene Ree](https://www.eternityx.com/wp-content/uploads/2021/10/Guochao-Goes-Viral-Shared-by-Charlene-Ree.png)
Guochao (national hip) is the buzzword making a splash across the Chinese consumer landscape. A movement that celebrates trendy homegrown Chinese brands, domestic brands are increasingly embraced by the Chinese market, as climbing nationalism among China’s young consumers and a noticeable uptick in high quality products fuels Guochao’s fast-rising ascent. Charlene Ree of EternityX Marketing Technology shares key takeaways for luxury brands to consider as they explore the possibilities Guochao can present.