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Guochao Goes Viral, Shared by Charlene Ree, Founder and CEO of EternityX, on Marketing Magazine

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Guochao Goes Viral, Shared by Charlene Ree

Guochao (national hip) is the buzzword making a splash across the Chinese consumer landscape.  A movement that celebrates trendy homegrown Chinese brands, domestic brands are increasingly embraced by the Chinese market, as climbing nationalism among China’s young consumers and a noticeable uptick in high quality products fuels Guochao’s fast-rising ascent.  Charlene Ree of EternityX Marketing Technology shares key takeaways for luxury brands to consider as they explore the possibilities Guochao can present.

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