HKTDC Hong Kong Means Business interview Charlene Ree, founder and CEO of EternityX Marketing Technology. Highlights of the interview below:
Charlene: I’ve been in Hong Kong for over 12 years. I founded EternityX in 2018 and have overseen its growth to 7 offices globally including our headquarters in Hong Kong; so far, our team of 40 employees has performed over 2,000 campaigns for more than 300 advertisers.
As we all know, the market opportunity in China is immense and continues to rise, but China’s digital landscape is very fast-changing and many marketers are overwhelmed by the complexity and the ever-increasing platforms and tools available. EternityX isa cross-cultural and cross-border bridge for global brands to connect and engage with the mainland market. EternityX has insights into unique audience profile categories and the ability to help precisely reach target consumers, making us a perfect fit for this gap.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.