HKTDC Hong Kong Means Business interview Charlene Ree, founder and CEO of EternityX Marketing Technology. Highlights of the interview below:
Charlene: I’ve been in Hong Kong for over 12 years. I founded EternityX in 2018 and have overseen its growth to 7 offices globally including our headquarters in Hong Kong; so far, our team of 40 employees has performed over 2,000 campaigns for more than 300 advertisers.
As we all know, the market opportunity in China is immense and continues to rise, but China’s digital landscape is very fast-changing and many marketers are overwhelmed by the complexity and the ever-increasing platforms and tools available. EternityX isa cross-cultural and cross-border bridge for global brands to connect and engage with the mainland market. EternityX has insights into unique audience profile categories and the ability to help precisely reach target consumers, making us a perfect fit for this gap.