The Power Players: Engaging China’s Business Owners & Corporate Leaders
China’s business elite—more than entrepreneurs—are influential investors and industry leaders driving economic transformation. Engaging them is critical for brands aiming to dominate China’s corporate landscape.
Chinese business owners propel economic growth and innovation, harnessing digital media—think WeChat and Maimai—for networking, insights, and cross-border investment opportunities brands can seize.
Business Owners and Corporate Leaders:
To effectively connect with China’s business elite, it is crucial to understand their preferred platforms and information sources:
WeChat:
Caixin:
Maimai:
Key Figure
investments in business made by China outside the country
In 2023, China’s investments in businesses outside the country (excluding financial industries) increased by almost 17% compared to the previous year, reaching about 917 billion RMB*, which is roughly $127 billion, according to data from the Ministry of Commerce. Over 90% of Chinese business owners utilize digital platforms for networking and information gathering*, emphasizing the importance of online engagement in their decision-making processes.
*Data Source: The State Concil Information Office, The People’s Republic of China, China’s proactive opening up expands mutual dividends, as of March 2024
*Data Source: ICCO, Media landscape in China: social media as the most important source of collecting information, as of 2017
Key Takeaway for Brands
CHINESE MEDIA ECOSYSTEM
Fast, Fragmented and Mobile-First
