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Maimai (脉脉) – China’s Premier Career Community for High-Value Professionals

Maimai (脉脉) is China’s largest verified career community, where professionals connect, grow, and build influence. With over 120 million users* and deep penetration across Fortune 500 companies and leading tech firms, Maimai is the go-to platform for brands looking to engage China’s most career-driven, consumption-ready audience.

_{^{*Source: Maimai 2025 Marketing Brochure}}

In China’s rapidly evolving digital landscape, Maimai (脉脉) has emerged as the premier platform for professional identity, peer networking, and career development. More than just a job board, Maimai is a dynamic social ecosystem where verified professionals share insights, celebrate milestones, and shape their personal and professional brands.

With real-name authentication and a unique “Five Connections” trust model, Maimai fosters a high-trust environment that enables authentic engagement. From workplace discussions to lifestyle exchanges, Maimai is where China’s white-collar elite come to connect — and where brands can build meaningful relationships with decision-makers.

What is Maimai? China’s leading mobile-first professional community, combining career networking, peer insights, and lifestyle content.
Why is it important? Maimai reaches 120M+ verified professionals, including 41% in managerial roles or above — making it a strategic platform for B2B and premium B2C engagement.
Key Features: Real-name verified user base. Native ad formats across feeds, circles, and trending topics. AI-powered targeting and scenario-based marketing. Deep integration with workplace and lifestyle content.
Marketing Opportunities: Native feed ads & splash screens, enterprise circles & colleague networks, hot topic engine for viral amplification, custom content series & thought leadership campaigns.

Maimai’s Functions & Key Features

120 Million+

Verified professionals

41%

managerial roles of above

Maimai’s Functions & Key Features

Maimai is more than a professional network — it’s a full-spectrum career and lifestyle community. Users engage through authorized profiles, sharing updates on promotions, job changes, and industry insights. The platform supports:

Native content feeds and message boards
Colleague Circles for internal company engagement
Trending topics and interactive content formats
AI-driven content discovery and ad targeting

Maimai’s ecosystem is designed to support the full professional journey — from networking and job seeking to personal branding and lifestyle discussions.

Maimai’s Functions & Key Features

Native content feeds and message boards
Colleague Circles for internal company engagement
Trending topics and interactive content formats
AI-driven content discovery and ad targeting

Maimai’s ecosystem is designed to support the full professional journey — from networking and job seeking to personal branding and lifestyle discussions.

User Demographics & Key Figures

Maimai’s user base is one of the most valuable in China’s digital landscape:

120M+ total users
87% aged 20–40, 55% male / 45% female
41% hold managerial roles or above
82% coverage of Fortune 500 companies
86% penetration in top-tier tech firms

_{^{*Data Source: Maimai 2025 Marketing Brochure}}

This makes Maimai an ideal platform for reaching high-income, decision-making professionals across industries.

User Demographics & Key Figures

Maimai’s user base is one of the most valuable in China’s digital landscape:

120M+ total users
87% aged 20–40, 55% male / 45% female
41% hold managerial roles or above
82% coverage of Fortune 500 companies
86% penetration in top-tier tech firms

_{^{*Data Source: Maimai 2025 Marketing Brochure}}

This makes Maimai an ideal platform for reaching high-income, decision-making professionals across industries.

Marketing Opportunities

Maimai offers a suite of innovative ad formats and campaign strategies:

Native Feed Ads: Seamlessly integrated into user content streams
Splash Screens & Banners: High-impact visual placements
Enterprise Circles: Build private communities for internal engagement
Hot Topic Engine: Launch viral campaigns with trending hashtags
Scenario-Based Targeting: Reach users based on career stage, industry, and behavior
Content Series: Co-create branded content like 《职场下午茶》(“Workplace Afternoon Tea”) or 《职场健康月》(“Workplace Health Month”)

These tools enable brands to build trust, spark conversation, and drive action in a high-trust environment.

Unique Selling Points

Verified Identity System: Real-name authentication ensures credibility and trust
Five Connections Model: Leverages shared schools, companies, industries, and more to build relevance
Trust-Based Marketing: Maimai’s ecosystem is built on peer influence and professional credibility
Closed-Loop Engagement: From awareness to conversion within a professional context
Cross-Scenario Integration: Supports both workplace and lifestyle marketing

Marketing Opportunities

Maimai offers a suite of innovative ad formats and campaign strategies:

Native Feed Ads: Seamlessly integrated into user content streams
Splash Screens & Banners: High-impact visual placements
Enterprise Circles: Build private communities for internal engagement
Hot Topic Engine: Launch viral campaigns with trending hashtags
Scenario-Based Targeting: Reach users based on career stage, industry, and behavior
Content Series: Co-create branded content like 《职场下午茶》(“Workplace Afternoon Tea”) or 《职场健康月》(“Workplace Health Month”)

These tools enable brands to build trust, spark conversation, and drive action in a high-trust environment.

Unique Selling Points

Verified Identity System: Real-name authentication ensures credibility and trust
Five Connections Model: Leverages shared schools, companies, industries, and more to build relevance
Trust-Based Marketing: Maimai’s ecosystem is built on peer influence and professional credibility
Closed-Loop Engagement: From awareness to conversion within a professional context
Cross-Scenario Integration: Supports both workplace and lifestyle marketing

Key Takeaway for Brands

Maimai is China’s top professional community, connecting with high-value, career-driven users.
It offers verified identity, peer-driven influence, and deep industry segmentation.
The platform enables trust-based marketing through native content and scenario targeting.
It is ideal for brands targeting decision-makers, innovators, and rising professionals.
Maimai supports full-funnel campaigns — from awareness to conversion — in a trusted environment.

Contact us today — EternityX is an official media reseller of Maimai, offering full-service support for your cultural conversation campaigns.

We provide brands with direct access to Maimai’s advertising ecosystem — supported by strategic planning, creative localization, and performance optimization.

Let’s unlock the power of Maimai for your brand and connect with China’s most influential professionals.

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