RESEARCH
Insight And Musing
HIGHLIGHT
Unlocking Shoulder-Season Demand: Chinese Outbound Travel, 2025
EternityX reveals how China’s September-November “shoulder season”—the travel period between summer peaks and winter holidays…
S.E.A of Change: The Rise of Chinese Media Users Redefining Modern Living and Consumer Power Whitepaper Report
EternityX delves into the growing influence of Chinese Media Users across Singapore, Malaysia, and Thailand…
Dragon Boat Festival 2025 Travel Trends and Insights Report
EternityX takes a look into the evolving behaviours and travel patterns of Chinese outbound travellers during the Dragon Boat Festival 2025…
Chinese Expats’ Consumption And Investment Preferences – 2024 – USA
EternityX's whitepaper "Chinese Expats' Consumption and Investment Behaviors - the…
Chinese Expats’ Consumption And Investment Preferences – 2024 – UK
EternityX's latest whitepaper allows marketers to learn the consumption and…
Chinese Expats’ Consumption And Investment Preferences – 2024 – Canada
There are over 1.7 million Chinese residents in Canada, representing…
EternityX’s Advisory Note – Personal Information Protection Law (PIPL) in China for Marketers
China's data protection regime has made significant progress in recent…
Inside the Mind of a Chinese Expat – Singapore, Investing Habits
The Chinese expat community in Singapore has contributed to the…
Inside the Mind of a Chinese Expat – Singapore, Consumption
Chinese expats in Singapore form a significant demographic that brands…
Inside the Mind of a Chinese Expat – Hong Kong, Investing Habits
Chinese expats which account for over 1.3M (over 18%) of…
Inside the Mind of a Chinese Expat – Hong Kong, Consumption
2021 is the year for pandemic recovery, businesses are looking…
Reaching Chinese Speaking Communities in Australia
Census data shows that there were almost 600,000 Chinese (Mandarin…
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.