Skip to content

EternityX Research

Empowering Cross-Border Data Driven Business Decisions

EternityX’s Advisory Note – Personal Information Protection Law (PIPL) in China for Marketers


China’s data protection regime has made significant progress in recent years.  The Personal Information Protection Law (个人信息保护法) (the “PIPL”) took effect on November 1, 2021 and is China’s first comprehensive personal information protection law. 

The purpose of this PIPL advisory note is to provide an overview of the personal information protection regime in China, especially for marketers.  This advisory note also discusses proposed approaches for marketers.

EternityX PIPL Advisory Note Cover

Read The Full Report