Our CEO Charlene recently accepted an interview from HKET Executive Page to share as the chief commander in a tech company, how she nurtures and retains young talents in the tech field by providing flexible working hour policy, internal management tools and external CRM systems to streamline the work processes and reduce employees workload. She also encourages teammates to proactively explore new projects, including the recently launched Web3 solution, which provides clients with all-rounded services to migrate from Web2 to Web3.
Besides, she also reflects that as the company’s leader, she encourages the top management team to join cross-cultural communications training workshops to break the stereotypes and constantly optimize their management strategies.
Last but not least, she advises working moms should avoid setting unattainable goals of perfectly balancing work, family and social life because aiming too high will give them too much pressure and ultimately limit their ability to breakthrough and achieve a better result.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.