EternityX has recently shared insights regarding brand marketing in the latest interview with CaiXin Weekly, in the article “How Does The Most Globalized Chinese Internet Company TikTok Manage to Capture the Global Market Share Against All the Odds ”.
The Cross-Border AI Marketing Technology Company, EternityX explained, “During the post-pandemic era, the economy has not yet fully recovered. Marketers are more discreet and conservative when allocating budgets for marketing campaigns. Apart from cost efficiency, they emphasize localized content and creative elements for their digital ads.
As the cost per traffic increases, brands are inclined to find ways to retain their current customer base or re-route the public traffic to their own private domain including those sought-after video platforms. It is easy to achieve high ROI in the past through the effective purchase of traffic, but brands must put more efforts into actively exploring different channels to promote their business these days.
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.