EternityX’s CEO Charlene is invited to be one of the judges of the 2022 iResearch Marketing Awards, organized by the reputable market research consulting firm iResearch.
The awards have provided a platform for showcasing the latest industry trends and marketing highlights since its inception, honoring the excellent integration of internet technology and marketing. This year, the Awards feature 13 awards in three categories, covering all major marketing areas, which provides a comprehensive, clear, and thorough display of the latest marketing trends and developments.
Regarding the awards, Charlene stated, “As a prestigious award in the China marketing field, the iResearch Marketing Awards have contributed to the development and advancement of the industry, recognizing the contributions and motivated individuals and teams. After 16 years, the iResearch Marketing Awards remain true to their missions and continue to keep up with industry trends. Notably, private domain marketing has emerged as a dark horse in the China marketing field. While evaluating the entries, I was greatly impressed by private domain marketing campaigns. Brands can leverage the private ecosystem to create multi-dimensional strategies, allowing brands to effectively retain user assets, optimize marketing campaigns, and drive business growth and conversion.
EternityX is helping enterprises optimize their marketing channels, improve user experience, and use AI technology to track and collect behavioral data through multiple online touchpoints. With the newly-launched ID SPACE feature, EternityX can enhance its advanced targeting capabilities, enabling cross-channel audience targeting with higher precision. ID SPACE allows companies to manage and market to individual customers, improve user lifecycles, and ultimately unlock long-term customer values. Looking into the future, EternityX hopes to work closely with iResearch Marketing Awards, actively discussing new marketing trends and exchanging marketing insights and experiences.