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More HongKongers Turning to Xiaohongshu: How Can Local Brands Best Capitalise on The Trend?

Marketing Magazine, Asia’s leading source of advertising, marketing and media intelligence

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Xiaohongshu in Hong Kong - marketing interactive coverage

Our CEO Charlene recently shared with Marketing Interactive the influence of Xiaohongshu in Hong Kong. The number of daily active users in Hong Kong saw a significant 50% growth year over year, reaching 1.13M+ as of April this year. Not only have the app downloads of Xiaohongshu increased, but local’s shopping behaviours are also shaped by the content from KOLs and KOCs. In this article, you will also learn how overseas brands can leverage Xiaohongshu’s community to reach a larger audience and build brand awareness.


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Kelly Chan

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