HIGHLIGHT
EternityX Advisory Note – How Travel and Travel Retail Brands Should Address Changing Consumer Behaviours Due to Covid-19
The travel industry is facing significant disruption and challenging times…
Programmatic Advertising Ecosystem Manual (Chinese) 程序化广告生态实用手册
本文主要讲解程序化广告生态中涉及的相关产品、业务、运营及技术知识点，旨 在帮助产品人员更好地了解业务与产品相关技术，帮助商务/运营/销售人员更好地了 解产品和技术逻辑，帮助技术人员更好地了解产品形态与业务，帮助其它对程序化广 告有兴趣的人员更好地了解整个生态!
Programmatic Advertising Guidebook (Chinese) 品牌程序化广告投放指南
本指南将从项目计划、广告提案、活动执行、结案报告这四大阶段的各个节点，剖析整个品牌广告投放流程相关的运营、产品及技术知识点，旨在帮助读者更好地梳理品牌程序化广告生态体系。如文中观点有误，欢迎指正;如有其它意见或建议，欢迎积极交流。
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.