Case Study
Empowering Marketers and Brands
How We Capitalised on the Key Shopping Period across the Chinese New Year for BVLGARI BVLGARI aimed to better connect with the Chinese community in Australia to make the most of the key shopping period across the Chinese New Year. However, capturing immediate attention and driving qualified online traffic within a highly competitive festive market […]
How We Built Visibility for the University of Melbourne among Mainland China The University of Melbourne aimed to effectively reach and engage prospective international students and their parents based in mainland China to increase registrations for its ABP programme. However, standing out from a highly competitive education market required external strategic expertise. To address this, […]
How We Established Immediate Brand Presence and Drove High Value for Armani’s New Store Armani sought to generate large-scale awareness and drive well-qualified footfall to the retail location to support the grand opening of its new luxury boutique at Chatswood Chase mall in Sydney. The primary challenge involved precisely identifying high-net-worth Chinese-speaking individuals across Australia […]
There is no excerpt because this is a protected post.
There is no excerpt because this is a protected post.
There is no excerpt because this is a protected post.
To raise awareness of the Thailand as the go to destination for health tourism.
To boost brand awareness of Manulife and drive visitors to its official website.
To raise awareness of the world-class Harbour Fiesta in celebration of 25th anniversary of HKSAR’s establishment amongst Chinese tourists.
Enhance brand awareness and boost quality traffic into FedEx Chinese website.
To attract prospecting client and reactivate existing client.
To advertise Cartier HK’s latest QiXi promotion “LOVE IS RED”.
1 2
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.