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Case Study

Empowering Cross-Border Data Driven Business Decisions

FedEx

FedEx
FedEx
Objective:

Enhance brand awareness and boost quality traffic into FedEx Chinese website

Target Audience:

B2B, logistic and decision makers

Campaign Format:

Banner Ad

Native Ad Placement

Pain Point & Solution 1:
FedEx_Pain Point_1
FedEx_Solution_1
Pain Point & Solution 2:
FedEx_Pain Point_2
FedEx_Solution_2
Key Results:
Bounce rate is lower than average benchmark
Total delivered quality traffic
Average time spent on site is doubled
CTR is higher than expected
Insights & Recommendations:
FedEx_Insights&Recommendations

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