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Case Study

Empowering Cross-Border Data Driven Business Decisions

HSBC Case Study

Objective:

To showcase a wide range of promotional offers based on different target groups with corresponding themes.  Targeting potential audience needs with effective interest tags that are consistent with HSBC’s brand nature, with precise user group based on their different life stages.

Campaign Format:

Display Banner

Key Results:

CTR:

higher than promised

Exposure:

higher than promised

CPL:

lower than promised
HSBC
HSBC Case Study Example

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