Objective:
WEALTH MANAGEMENT CONNECT PROGRAM:
- Drive leads with performance driven campaigns and awareness campaigns
SPRINT ACCOUNT:
- Drive awareness and consolidate brand images with branding campaigns
Target Audience:
WEALTH MANAGEMENT CONNECT PROGRAM:
- Affluent Chinese expats in Hong Kong who possess over HKD 1M of assets
SPRINT ACCOUNT:
- Any SMEs or business owners who want to open biz account in Hong Kong
Campaign Format:
Native Ads
Banner Ads
Pain Point & Solution 1:
Pain Point & Solution 2:
Pain Point & Solution 3:
Key Results:
TOP TIER VENDOR:
With the satisfactory performance of maximizing the efficiency of the campaign and deduct unnecessary marketing budget, our partnership with HSBC has become long-term basis with more projects of business units signed with our team
Compared to the 1st budget allocation, client has increased 16 times of the budget by end of the campaign
Compared with the 1st day of the campaign. The CPA was 3 times lower by the end of the campaign in two months course
Insights & Recommendations:
As Founder and CEO of EternityX Marketing Technology, Charlene is a pioneering leader in the digital marketing landscape, dedicated to driving growth and innovation. Her role encompasses overseeing the strategic direction of the company, with a strong emphasis on connecting brands to the Chinese market and enhancing their engagement with diverse audiences. Charlene’s unique expertise in digital business allows her to identify key opportunities and efficiently allocate resources, ensuring that brands not only thrive but also build authentic connections with their target markets.