14 July 2022, EternityX CEO Charlene Ree, a great leader with outstanding contributions in the digital marketing realm, won the Outstanding Contribution Award at the 10th TopDigital Innovative Marketing Ceremony in Shanghai. The award honors innovative brands, marketing agencies, and influential figures with impressive achievements in marketing strategy, creativity, and technology. This year, 660+ companies, with 2904 projects contributed, were competing for the award.
EternityX has grown steadily under the leadership of Charlene, the leader of the team and an established digital trailblazer with in-depth knowledge of marketing technologies and vast experience in the digital advertising industry. In 2021, Charlene pivoted the business service offerings from core programmatic advertising to “Growth Hack” centric end-to-end digital advertising solutions. She has led the company to develop eight digital advertising solutions and positively empowered cross-border brands to drive sustainable growth, eventually achieving a 150% revenue growth between 2020-2021.
From Charlene’s perspective, not only should the company cares about the development of technology and business, but it is equally important to empower brands to form emotional connections with their consumers and ultimately achieve conversions. Brands and consumers are always in co-dependent relationships, from purchasing to building loyalty, turning into the endorsement of the brand, or even becoming one with the brand, i.e., “Brand & I”. With that in mind, EternityX dedicates itself to empowering brands to connect and convert customers, fostering the development of long-term and mutually beneficial relationships.
Meanwhile, Charlene actively participates in industry events and conferences, engages in dialogues, and enhances industry understanding of China market. Her current business focus is to close the gaps in cross-border marketing by fostering the inbound and outbound communications between China and GBA regions and ultimately empowering brands to excel in both markets. Charlene also emphasizes the importance of establishing emotional connections between brands and consumers, advocating the concept of “Brand & I”, promoting equal rights within the company, encouraging employees to unleash their potential, and promoting outstanding young people to take on senior management roles. Currently, more than 70% of the senior management of EternityX are GenZ and Millennials. She also arranges regular training and talks for her employees, encouraging them to acquire industry certificates quarterly, and helping them to keep abreast with industry skills and knowledge.
Under marketing evolution and consumption upgrades, Charlene will continue to lead EternityX to develop innovative marketing solutions and assist brands in achieving precision marketing. With the support of its data-driven platform, EternityX will continue to explore new marketing strategies and empower brands to reach their marketing goals efficiently in the future.