- Leading AI marketing platform EternityX provides Korean brands with real-time connections to highly desirable Chinese consumer group
- Strategic partnership will provide highly localized services in Korea, including the launch of the EternityX platform in Korean, assisting Korean brands to leap ahead of the economic rebound and effective reach Chinese consumers, one of the key engine that powers global consumption growth
SEOUL KOREA /NPR/ 15 September 2021 –– China’s Leading AI Martech platform, EternityX Marketing Technology (eternityx.com), today it has entered into a strategic partnership with NPR Intercommunication (nprcom.co.kr), a leading innovative PR agency in Korea focusing on the digital industry. Victor Lee, Executive Director of EternityX, will be responsible for driving the partnership’s strategy and expansion in Korea, and helping Korean brands to effectively connect with consumers in China and navigate the complex China digital marketing environment.
Headquartered in Hong Kong, EternityX has 7 global offices in Beijing, Shanghai, Guangzhou, New York, Singapore and Sydney. Since 2018, EternityX has performed 4,500+ campaigns for 500+ local, regional, and international brands, including the likes of Richemont Group, Hilton Hotel Group, L’Oréal Group, P&G and HSBC.
Charlene Ree, Founder & CEO of EternityX, says, “Many Korean brands and products have captured the heart of Chinese consumers, and South Korea has always been one of the top shopping destination for them. Given the current environment, it is now more important than ever for brands to take a deep dive into the interests and preferences of its target consumer groups, and utilize the vast array of digital channels and advertising strategies that are available in China to effectively connect and convert such target consumer groups.”
EternityX’s highly advanced platform, data analytic capability, professional insights and extensive media reach enables agencies and brands to effectively reach 90% of Chinese netizens in a cost- and time-effective manner. The platform has connection with the most popular Chinese media such as iQiyi, Xiaohongshu, Douyin , WeChat and Bilibili, as well as hundreds of highly engaging, interest-focused media that most foreign brands may be unfamiliar with. The Company also provides one-stop customized programmatic+ solution, combining programmatic advertising with influencer marketing, content seeding, social commerce services and etc., to bolster consumer lifetime value for brands and maximise campaign effectiveness.
Victor Lee comments, “South Korea’s exports to China was USD 132 billion in 2020 which was the biggest figure among exports from Korea. This indicates the continued strength in China as to demand for Korean products. As a cross-border, cross-culture team of experts in China marketing, we have successfully helped various international brands in cutting through the noise in the Chinese market to reach and convert their target consumers. With our experience and knowledge, we are confident we will produce the same and greater success for Korean brands.”
NPR Intercommunication will be playing an instrumental role in the strategic partnership to assist Korean businesses aiming to enter the China market. “China is a market full of potential, and despite the current global condition, has achieved 12.7% economic growth in the first half of the year,” Jun Yoon, CEO of NPR Intercommunication, said. “This partnership will light a new way to expand into the China market with AI based martech solutions for Korean companies.”
EternityX shared key tips for Korean brands in unlocking business potential within the Chinese market:
Understand the market: if brands have not already had a strong presence in China, they should always keep in mind that China’s digital media landscape is vastly different from the West and much more complex.
Familiarize themselves with social and content trends: they should first identify and leverage the various new social and content platforms in China. By leveraging the power of KOLs and often more importantly, KOCs, to carve out a niche for their products. These channels often offer deeper engagement with established, passionate communities and enhanced personalization opportunities.
Be strategic in customer profile segmentation: the Chinese market is way too huge for any single brand who try to dominate it. It is, thus, vital to carve out clear audience segments and avoid going mass. Invest strategically is very important when it comes to targeting the Chinese market.
About EternityX Marketing Technology
Connecting regional and international brands with the China market, EternityX is an award-winning AI-empowered open-to-connect marketing technology platform. With advanced multi-dimensional audience profiling to comprehend audience needs throughout the consumer journey, we can precisely reach your consumer through premium sites & apps programmatically. Our international team offers one-stop customized solutions everywhere, helping marketers overcome all obstacles and build a business intelligence strategy that increases brand-consumer lifetime value and maximizes campaign effectiveness.
About NPR Intercommunication
NPR is a Korean communication agency specialized in the PR and Digital industry. Established in 2015, as a JV of PR experts from Korea’s leading agencies and the Korea’s largest marketing company Univtomorrow. NPR provides innovative services to clients by implementing various PR activities including media relations, digital marketing, promotion, online & offline advertisement. Particularly, it is the first PR agency in Korea to provide converged media service through own media channels including social media, online and offline.
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